Google and Tom Tom have announced a new partnership that will see Google maps integrate tightly with Tom Tom GPS devices (see video above). The new service will enable users of Google maps to send addresses directly to their Tom Tom Sat Nav unit via a “Send To GPS” button. The location will then be downloaded to the Tom Tom device via the Tom Tom Home PC software.

I love the convergence that’s going in the GPS world at the moment. GPS devices used to be an isolated niche market, dominated by a few key players who simply offered ways for people to get from A to B. Now, though, the whole GPS market has become a hot new field with both the mobile phone companies and now the search engine giants fighting for a share of it.

[Source: NaviGadget]